If you are expecting the usual business tips and tricks or step-by-step todos like me, you may be puzzled like I was. Richard told many stories from within Virgin and outside of Virgin. The amazing people he met, how they made a difference to the organisation that they worked for or to the world and how the same people had inspired his business direction and his view of the world. The book contains many awesome stories for a slow read over many lazy Sunday afternoon. The underlying message is this:
Businesses should be approached with a world view. One should start a business as a enabler to bring about positive change to the world, to make the world better place and definitely not focus on profit and loss.
nightrunpapa 